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Tips & Tricks for Pricing Your Studs
  • Greetings! My name is Cheshire Farm, and this article is similar to a previous one I wrote on "Tips & Tricks for Selling Your Horses".

    Every breeding year I find myself having to relist my studs again, and every year I find similar horses that I priced differently. So I thought I would try and standardize a pricing formula for my Studs, and if you wanted to contribute some feedback, of use this for yourself, feel free to do so.

    As I would still consider myself a newish player, I welcome any feedback from the community. This is intended to be a group resource, so your contribution is valued.
    Post edited by CheshireFarms at 2020-11-01 16:42:02
    Thanked by 1OrionsStables
  • How much did it cost you to make that Stud?
    At the basic level, that stud probably cost you at least $2,500 to create, and then $1,600 to $9,000 for testing ($100 for Genetic Testing, $500 for Performance Testing, $1,000 for Breeding Inspection, and $4,000-$8,000 for Comparison Testing). So a foundation stallion typically costs $4,100 to create, and Lined Stallions tend to cost more because now you have breeding fees, vet fees, and higher testing fees.

    If a stallion cost you a lot to breed or purchase, you might consider spreading out their cost in their stud fee. For example, if a stallion cost me $30,000 to purchase, I might distribute that cost over an average of 10 breedings a season for 3 seasons. So that would be $30,000/30 breedings = $1,000 added to my studs fee.

    Herd Helper Breeding Bonuses (Foundations Only)
    Each Herd Helper is on a Foundation horse, and as a Foundation horse, some of them give you better breeding bonuses than others. These are the Basic foundation types for breeding and are ranked as follows.

    Top Notch Producers: All horses have 100% breeding ability. They will be great sires and dams.
    Perfect Foundations: All horses will have 100% training ability, 100% breeding ability, and perfect consistency. They will be great at showing and producing foals.
    Exceptional Producers: These horses will be exceptionally good parents compared to other foundations. They will have greater than 100% breeding ability.
    Exceptionally Perfect: Not just perfect, but exceptionally perfect. These horses can train higher and produce better offspring than normal creates. They will have greater than 100% breeding ability and greater than 100% training ability. They also will have perfect consistency.

    Exceptional Producers and Exceptionally Perfect foundations have the same Breeding Ability, however Exceptionally Perfect horses start with PT at 10.40, and Exceptional Producers PT is randomly generated. Depending on your breeding goals, an Exceptionally Perfect horse might be valued more.

    Many Rank Special Herd Helpers are considered Exceptional Producers or Exceptionally Perfect, but they won't say it on the horse. To find out you need to look up their Tattoo information here.

    Starting Stud Prices for Basic Foundation Horses
    In a previous thread I suggested that different herd helper bonuses be valued at different rates. We've previously established that it cost us at least $4,100 to create and test our Stallion. And if a stallion can breed up to 50 times a season, you will easily recoup that expense. Your stallion might not publically breed for all 50 sessions, you could have used some of those breedings for yourself, or maybe he wasn't as in demand as other stallions.

    Pro Tip: Every season the game takes down our Studs, so the sooner you have them listed, the sooner people can breed to them. Try and have your Stallions listed for Stud on the 1st of each month. And consider advertising them a week before to let people plan ahead.

    Suggested Starting Price for Basic Horses
    Normal Foundation Horse = $250
    Top Notch Producer = $500
    Perfect Foundation Horse = $750
    Excellent Producer Foundation Horse = $1,000
    Exceptionally Perfect Foundation Horse = $1,500

    What is a Basic Horse?
    For the purpose of this article, I consider a Basic horse to be a Foundation with simple genetics:
    Black: E,e ; Bay: A, a, +, t ; Cream: Cr ; Dun: D ; Grey: G ; Flaxen: f ; Sooty: Sty ; Pangare: p ; Silver: Z ; Champagne: Ch ; Kit Genes: R, TO, W20 ; Splash: SW1 ; Appaloosa: LP ; Appaloosa Blanket: PATN1 ; Frame: O

    In recessive form, these genes are common and easy to come by. However where I can see them adding value to a Basic Horse is when they are Homozygous.
    Post edited by CheshireFarms at 2020-11-01 16:50:59
  • Stallions with Homozygous Genes
    Homozygous genes means foals will always inherit that trait, and that can be a selling point for your Stud. Some breeders are looking for a stallion that doesn't carry red (e), so they can't produce Chestnut foals. Other breeders might want to get into breeding Creams, and want a stallion that is Homozygous Cr. And Appaloosa Breeders are always looking for a Homozygous LP stallion to breed to their Solid Mares.

    Being Homozygous, means that stallions traits are going to be reinforced in the offspring, and you can breed for what you want right now, instead of having to wait a few seasons and breed your recessive horses together.

    While H&J trends tend to value some homozygous genes over other, you could add an additional +$200 for each basic gene that is homozygous, or go with the following chart:

    Suggested Increases for Basic Homozygous Genes
    Black E/E = $200
    Non-Agouti a/a = $200
    Cream Cr/Cr = $500
    Dun D/D = $400
    Sooty Sty/Sty = $200
    Tobiano TO/TO = $1,000
    Appaloosa Lp/LP = $1,000

    Herd Helpers with Extra Genes
    Sometimes you get lucky with your HH, and that horse has a rare-ish or expensive gene that would have been costly had you added it at the GMT lab. Of the genes that pop up, the two I've noticed have the most value are Snowflake (snow) and Dense Pheomelanin (DP). The community is always looking for foundation horses with these genes to breed or purchase. See their value below.
    Post edited by CheshireFarms at 2020-11-01 16:52:08
    Thanked by 1UaithnePairc
  • For GMT Modified Stallions
    GMT's allow us to customize and alter our horses color. While it costs us Play Cash and/or Real Cash, we won't always be able to recoup the expense.

    Suggested Increase for Stud Fee
    Recessive / Homozygous
    Pearl = $400 / $2,000
    Non-Dun1 = $400 / $2,000
    Sooty + = $4,000 / $20,000
    Silver = $200 / $1,000
    Champagne = $200 / $1,000
    Roan = $200 / $1,000
    W1 = $200 / $1,000
    W2 = $400 / $2,000
    W3 = $1,000 / $5,000
    M = $4,000 / $20,000
    SB1 = $600 / $3,500
    SB2 = $1,000 / $5,000
    W8 = $1,000 / $5,000
    W10 = $1,000 / $5,000
    Splashed White 1 = $200 / $1,000
    Splash White 2 = $400 / $2,000
    Splash White 3 = $1,000 / $5,000
    Splash White M = $3,000 / $15,000
    Rabicano = $200 / $1,000
    Gulastra Plume = $1,000 / $5,000
    Kit Promoter = $1,000 / $5,000
    Kit Promoter 2 = $2,000 / $10,000
    Satin = $4,000 / $20,000
    Dense Pheomelanin = $1,000 / $5,000
    Tiger Eye 1 = $600 / $3,500
    Tiger Eye 2 = $1,000 / $5,000
    Chocolate = $3,000 / $15,000
    Appaloosa = $200 / $1,000
    Appaloosa Pattern 1 = $200 / $1,000
    Snowflake = $2,000 / $10,000
    Frame = $200 / $1,000*

    A note on Frame - the only horses in the game that are homozygous for Frame are the Freaky Friday Herd Helpers.
    Thanked by 1UaithnePairc
  • information about limited edition genes here
  • Example Stallion Below
    image
    CF Wap N Roll

    Exceptionally Perfect Foundation Appaloosa Stallion
    Genes: E/E , t/a , S+/S+ , -/p , DP/DP , LP/LP , PATN1/PATN1
    Stud Fee: $28,700

    Stud Fee Breakdown
    Exceptionally Perfect Foundation Horse = $1,500
    Black E/E = $200
    Sooty + = $20,000
    Dense Pheomelanin = $5,000
    Appaloosa = $1,000
    Appaloosa Pattern 1 = $1,000

    If 1 GMT = $125,000 hb’s and $100,000 hb’s = $1 USD, then he cost me 13 GMT's and $1,000,000 hb's ($10 USD) for a total HB value of $2,625,000 hb's. If he publically breeds an average of 10 times a year, for 13 seasons he will have earned me $3,731,000. He would have earned me over $1,000,000 in his lifetime from breeding.
    Thanked by 1UaithnePairc
  • This is a great chart! What about boosted stallions?
    Thanked by 1CheshireFarms
  • @Brandybrookes I forgot about those! I will have to research more. I can calculate their value based on what it cost to buy the boost, but I need to look into how much of an actual impact they have on offspring.
  • Discuss Lined horses here, PT and Papers
  • Boosted Stallions
  • this is AWESOME CF !!
    Anni9

    image

    Thanked by 1CheshireFarms
  • Wow this great!
    Blu.EQ Stables #267810
    Blueq Horses

    Kp, Kp2 and Dp
    Mu, I20, Ww, Tndr, Chn, Swm, Dmsp, Apl, Mpdl, Bts, Gho, Spi, Sku, Pmk, Wsp, Crt, Brt
    Thanked by 1CheshireFarms
  • I have been wondering about what and how to price straws from some of my own studs! This is great! What about fantasy genes or the pricing on horses with 2 DNA strands?
    Post edited by HorseAngel at 2020-11-02 16:13:58
    Celestial Angels, The Balinor Breed! We Specialize In Riding Horses & Ponies!

    HJ1 ID Number- 253402, Balinor Stables
    She/her
  • I will have to work more on this during the weekend.

    For fantasy genes, It depends on the gene and where it can be purchased (if at all). If you happen to know what Ammit sold the gene for, if it was limited edition, you can then just convert $100,000 hb’s per $1 USD, and then factor in the number of breeding seasons the horse has left.

    Some of the less in-demand genes may require some researching into the market, seeing what horses are being offered for stud currently, or how much they are selling for. But do this at your discretion, because many horses will be priced for only a couple hundred dollars, and drag the market down.

    For 2 DNA strands...hmmmm. Maybe add the value of both and divide by 2, unless they are the same. It's still 50/50 which strand the foal inherits from.

    Additionally, if a horse is heterozygous, I've been valuing it at a 1:5 ratio. With a heterozygous gene being worth 1/5 th the value of a homozygous gene.
  • I’m bumping this! This is great! Thank you!
  • This is super helpful, thank you!! Definitely going to help me price my boys on Forest (who tend to have fancier genes haha) and here too!
    ID is 267069 / she/they/he
    Breeding warmbloods and riding horses.
    Licensed for Mushroom, Splash M, Axiom Red, Axiom Blue, Wrong Warp, Onyx, Watercolor, Apple, Autumn, Diamond Sparkle, Ghosts, Cobweb, Lace, Spiders, and Jellyfish.
  • I booked marked this discussion and I think everyone else should because this is so good!
    Blu.EQ Stables #267810
    Blueq Horses

    Kp, Kp2 and Dp
    Mu, I20, Ww, Tndr, Chn, Swm, Dmsp, Apl, Mpdl, Bts, Gho, Spi, Sku, Pmk, Wsp, Crt, Brt
  • cissycat - Silly question but how do you do that?
  • @HarmonyC there is a Star up at the top on the same line that says "Tips & Tricks for Pricing Your Studs"

    See this post for more information https://www.huntandjump.com/forum/discussion/comment/182662#Comment_182662
  • Hmm that must only show on a computer. I don’t see it. I’m playing on an iPhone.
  • What about Dun Factor Promotor 1 & 2?
  • Bumping this. Best advice givin in this forum.
  • I have been checking market to see what others are selling for before pricing mine lately. But I also say make me an offer for any one really wanting it. But this is really helpful information thanks
  • There is a lot more I'd like to include, but I'm so limited on time right now. Maybe towards the end of the year I'll get some more things updated.
    Thanked by 1UaithnePairc
  • Thank you for this!
    Licensed for: All Axiom Genes, All Rainbow Riot 1 & 2 Genes, Splash M, Phantom except for Wisp, All Ice, Mushroom, Onyx, DFP2, Shatterglass, Chinchilla, Platinum and Height Regulator

  • This really helped fix up my pricing! Thank you <3
  • Bumping this :)
  • I've referred a few people to this article, it appears to hold up pretty well when pricing out studs. I'm glad you guys are enjoying it.
  • I like your article but have a few questions. On your above listed srallion, if I read it right, would be studded out for 28000.

    How do you get people to breed for that?
    Heck I barely have people even look at anything I post, or breed to one of my studs for 5 or 10, much less 28000?
    image
    I currently own all licenses

    image



    id 271541
  • I'd say it depends on your target audience. You can use the forum, make a post specifically about that stallion so people can see it in the header. There are gene/breed specific chat rooms that you can advertise with.

    Sometimes I think it depends on the genes and what people are looking for. Foundation horses are easy to search for, but when it comes to the lined horses, it's harder and harder to find that 4th, 5th, 6th ect gen stallion.

    Paper level of the stallion can come into factor with some owners. After foundation, I only breed A stallions unless I only have a B in that color.

    I don't get 50 people swarming to my studs, but I think they do ok.
  • Hey, can I ask someone if I've calculated this guy right?

    it's saying 47.4K, should i take that as an estimate and lower it? I haven't seen a stallion for that much, so I'm assume i just lower it.

    image
    SS Forgotten Halo 4G
  • @OrbitStud

    Well first lets look at the boy before getting into the genes.

    He's a 4th gen, even bred, but only A paper with medium PT, and is inconsistent. For a 4th gen, I'd consider him to be somewhere in the middle (based on what I look for, not everyone looks for the same thing). Do you know if he passed his any Breeding Advice testing (BA or SBA?) and how does he comparison test to his sire?

    Now we can look at the genes:

    Pearl = $2,000
    Non-Dun1 = $400
    Sooty + = $20,000
    W3 = $1,000
    SB2 = $1,000
    Gulastra Plume = $1,000
    Kit Promoter = $1,000
    Satin = $4,000
    Dense Pheomelanin = $5,000
    Tiger Eye 2 = $5,000
    Appaloosa = $1,000
    Snowflake = $10,000

    Making him $51,400, and add another $1k per generation, so $55,400. I'd just round that to $55k or $55.5k

    Or you can do what I do, and sometimes I don't worry about the more common genes, just the rare homozygous ones. So he would look like this:

    Pearl = $2,000
    Sooty + = $20,000
    Dense Pheomelanin = $5,000
    Tiger Eye 2 = $5,000
    Snowflake = $10,000

    Making him $42k + $4k for his Gens, calling that $46k.

    So you have this range of $46-$55k. Now you go to the market and see if any stallions are like him (whether they are listed for breeding or not).

    https://www.huntandjump.com/adv_search.php?runsearch=go&jump=0&hpp=100&mare=0&gelding=0&spayedmare=0&foundation=0&16=2&17=2&54=2&98=2&114=2&128=0&129=0&147=0&148=0

    Doing a search only on Studs, not foundation, HOM S+, HOM DP, HOM Tiger Eye (1 or 2), and HOM Snow, only 13 studs show up in that combination IN THE ENTIRE GAME. If I narrow it down by other genes I can get even less. To the point of your stallion being one of a kind, and the first of his kind.

    Ultimately you decide what you want to price them at. Maybe you need more income, so you want to go cheaper. I have horses that are $60k and up, they get some breedings, but people aren't booking 50 breedings at a time with him. Some of it is also supply and demand.
  • Thanks, @annismyrph! Knew it was here somewhere!
    Thanked by 1annismyrph
  • Saddly it's out dated now, but it kinda gives you some base lines
    Thanked by 1annismyrph

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