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The best advice is to stop trying to make money selling horses. It doesn't work. You make money in this game by having a large show herd. Your daily payout can be hundreds of thousands a day. Everyone has nice foals already and seldom want to buy more.

Step one is do not sell anything. Put everything in barns and set them to auto show and forget about them. That will bring in the most money for you. Selling in this game is just not worth it if you do it for profit.

Step 2 is to spay/geld anything you're not going to breed. Do step 1 with those. Keep up the superiority testing and make sure you like what you breed. If you don't like it, spay/geld and show it until it dies naturally.

Step 3 buy more barns for more show horses.

Step 4 is have fun.

I have played this game since almost inception, I did the above for literally almost a decade and I found myself extremely rich (but extremely hugely unmanageable lol) because of all of the horses I had kept over the years and the excessive breeding. I literally sold NOTHING. For YEARS. I bought barns with IVs and kept filling them. I made almost a million in daily bonus by doing this. I really had to cut back after a while because it became too much and I now auction maybe 25% of what I breed based on strict guidelines, but this is all after I had thousands on thousands of show horses and way too much money.

wow, Ichigo and HayesStable are truly giants. good advice.

something that i've learned here is that a horse type that YOU think is awesome probably isn't awesome to someone else, there are so many possibilities, it is hard to find people who are going to want your horses.. Breed them for yourself, and if you're lucky someone else will like them too, but not likely. Note how many horses do not get sold to someone in the auction..
when you start having foals with PT of 14, I bet you can sell them then..

Fiddler makes a good point. I have a few breeding projects, but the only horses I typically am able to sell are the ones that have high PT scores and/or are at or near the breeding ability cap. Most players aren't interested in my foals from my color projects because everyone has their own preferences. I love my different color projects, and my goals are specific to me. Some players might have similar color schemes, but they typically already have their lines set up and don't need my 2nd, 3rd, and 4th gen babies for their lines.
Show horses are absolutely the best way to get any kind of supportive income in this game. I just passed my 1-year anniversary on the game, and the advice given above has gotten my daily payout to just over 180k. It takes some time and a bit of planning, but it definitely pays off!